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Saving Power Is The Need
Of The Hour.
Our aim was to increase Californians' understanding of Flex Alerts and encourage proactive energy-saving behaviors to prevent power outages. The primary objective is to raise awareness when a Flex Alert is issued and motivate the public to take immediate energy-saving actions.
Client: Energy Upgrade California
Agency: adam&eveDDB
Role: Art Direction/Design/Copywriting
ECD: Ben Wolan
CD: Jo Cresswell
Motion Design and Video: Caio Marco
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