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Savin' Power With Flex & Alert.
As temperatures soar and energy demand spikes, dynamic duo Flex & Alert are here to make sure you keep the lights on—without breaking a sweat.
I wrote a series of skits in which Flex and Alert bust myths, share energy-saving hacks, and prove that saving power can be pretty sweet.
Client: Energy Upgrade California
Agency: adam&eveDDB
Copywriter: Madhusri Suresh
ECD: Ben Wolan
CD: Jo Cresswell
Design Director: Hilary Carey
DOP: Robert Yeoman
EUC Website
Social OLVs
Flex: Cool as a cucumber. Always has a plan. They are there to take Alert’s warnings but keep them calm with simple energy-saving tips. They make stopping a power outage a breeze while setting the record straight on a few common energy misconceptions.
Alert: Neurotic, glass-half-empty worry wart. Reacts quickly when a Flex Alert is called. And while sometimes Alert overreacts, it’s great to have their sense of action when there is a Flex Alert.
Radio Spots
Billboard
Behind the Scenes
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