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Saving Power Is A Superpower.
Not all heroes wear capes. Take Greg, for instance. He can’t fly, lift cars, or harness the elements. But during a Flex Alert, his true superpower is revealed.
By using less energy in his home, he not only saves money on his energy bill, but he helps stop a power outage. He's a neighbourhood hero. He's a Super Power Saver.
Client: Energy Upgrade California
Agency: adam&eveDDB
ECD: Ben Wolan
CD: Jo Cresswell
Design Director: Hilary Carey
Creative Team: Roselyn Pla, Chris Park, Beatrice Ferro,
and Madhusri Suresh
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