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Saving Power Is A Superpower.

 

Not all heroes wear capes. Take Greg, for instance. He can’t fly, lift cars, or harness the elements. But during a Flex Alert, his true superpower is revealed.

 

By using less energy in his home, he not only saves money on his energy bill but he helps stop a power outage. He’s a neighborhood hero. He’s a SUPER POWER SAVER.

Client: Energy Upgrade California
Agency: adam&eveDDB
Role: Art Direction & Design
ECD: Ben Wolan
CD: Jo Cresswell
Design Director: Hilary Carey

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Bonus Fun Stuff- Greg Action Figure & GIFs

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