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Melting Language Divide
When India’s linguistic differences were once again exploited for political gain, long-standing tensions from the Hindi–Tamil spat to rifts between Kannada and non-Kannada speakers resurfaced across states.
While most brands and influencers chose silence to avoid backlash, Cadbury stayed true to its purpose of dissolving barriers by inspiring small, generous acts of kindness.
Agency: Ogilvy
Role: Art Direction and Design
ECD Team: Pratheeb Ravi, Srijan Shukla
Creative Team: Rutuja Mali, Pritam Singh, Madhusri Suresh, Aarushi Redij, Gia Badami, and Prajakta Athavale
Brand Films
With the language row gripping, we told a relatable human story carrying emotional heft. One film highlights what we say,
and the other how we say it, both showing that language should never come between us.
Case Study
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