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There Is Nothing More Powerful Than A Name

 

Domestic violence victims often face danger at hotels because they have to show ID, which their abuser could use to track them down.

 

ReloShare's Alias Hotels solves this problem by creating a platform for social service agencies to book hotel rooms for victims under fake names. To get hotels on board, ReloShare used AI to create videos that persuaded hotel owners to join their network and help keep victims safe.

Client: Reloshare
Agency: adam&eveDDB
Role: Art Direction and Design

ECD: Ben Wolan
Creative Team: Oskars Trinitis, Roselyn Pla, Aidan Zecchel, Beatrice Ferro and Madhusri Suresh


Cannes Lions Shortlist- Creative B2B 

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